Our Story

BAD SHOTZ STARTED WITH A SIMPLE IDEA.

Golf isn't just about what happens on the scorecard.

It's the mates. The banter. The terrible shots. The ridiculous excuses. And that one decent drive you'll still be talking about three rounds later.

We wanted to create golf clothing that feels at home on the course, but doesn't suddenly look like golf clothing when you walk into the clubhouse afterwards.

Clothing with quality. Personality. And just enough attitude to remind everyone that golf doesn't have to be taken quite so seriously.

Built for golf. Made for everything around it.

That's BAD SHOTZ.

  • THE GAME.


    We love golf. We're just not pretending we're going on Tour.

  • THE GEAR.


    Premium clothing we'd actually want to wear on the course, in the clubhouse and everywhere after.

  • THE STORIES.


    Because nobody remembers the 94. They remember how you made it.

GOOD GOLF. BETTER STORIES.


Premium golf gear with a little less seriousness.

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